Void outside the 50 United States, District of Columbia and where prohibited. Do not proceed to enter if you are not at least 18 years of age and a legal resident of, and located within, one of the 50 United States, or the District of Columbia, at the time of entry. By participating, you agree to be bound by these Official Rules and the decisions of the Sponsor, which are binding and final in all matters relating to this sweepstakes.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH FACEBOOK, INC. ("FACEBOOK"). BY ENTERING THIS SWEEPSTAKES YOU ACKNOWLEDGE THAT YOU ARE PROVIDING YOUR INFORMATION TO SPONSOR AND NOT TO FACEBOOK.

SWEEPSTAKES PERIOD: The Hallmark Gold Crown Holiday Sweepstakes ("Sweepstakes") begins at 9:00AM PST on October 14, 2013 and ends at 9:00 PM PST on December 13, 2013 ("Sweepstakes Period"). There will be four (4) prize drawings during the Sweepstakes Period, as follows:

Entries submitted between: October 14, 2013 (at 9:00 AM PST) October 28, 2013 (at 9:00 PM PST) Winner selection on or about: October 28, 2013

Entries submitted between: October 14, 2013 (at 9:00 AM PST) November 18, 2013 (at 9:00 PM PST) Winner selection on or about: November 18, 2013

Entries submitted between: October 14, 2013 (at 9:00 AM PST) December 6, 2013 (at 9:00 PM PST) Winner selection on or about: December 6, 2013

Entries submitted between: October 14, 2013 (at 9:00 AM PST) December 13, 2013 (at 9:00 PM PST) Winner selection on or about: December 13, 2013

Administrator's computer is the official time-keeping device for the Sweepstakes.

SPONSOR: Hallmark Marketing Company, LLC, 2501 McGee Trafficway, Kansas City, Missouri 64108 ADMINISTRATOR: SPOKES LAB, 541 8th Street, San Francisco California, 94102 ("Administrator")

HOW TO ENTER: During the Sweepstakes Period, visit the Holiday Sweeps App at www.facebook.com/hallmark and follow the instructions provided to submit a completed online entry formto receive one (1) entry. You must "Like" the Hallmark Facebook Page in order to enter. Upon completing the online entry form you will be given the option to share with your eligible Facebookand Twitter friends a link to enter the Sweepstakes. For each friend with a valid Facebook account who enters the Sweepstakes, you will be given one (1) bonus entry ("Bonus Entry").Entries generated by script, macro or other automated means or practices, or by any means which subvert the entry process will be void. All entries must be submitted by 9:00 PM PSTon December 13, 2013 to be eligible. All entries become the property of Sponsor and will not be returned.

LIMIT: One (1) entry per person and per email address per day. Entries received from any person or email address in excess of the stated limitation will be void. You may only use one (1) email address to enter this Sweepstakes. There is no limit to the number of Bonus Entries you may receive.

ELIGIBILITY: This Sweepstakes is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older. Employees of Sponsor, Administrator, Meredith Corporation, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakes and each of their respective parents, agents, affiliates, subsidiaries, and advertising and promotion agencies, and their immediate family members (regardless of where they reside) or household members, whether or not related, are not eligible to enter or win. "Immediate family members" shall mean spouses, parents, step-parents, children, step-children, siblings, step-siblings, and their respective spouses. "Household members" shall mean people who share the same residence at least three months per year.

WINNER SELECTION/DRAWING: Sponsor will conduct four (4) random drawings from among all eligible entries received throughout the Sweepstakes Period and select four (4) potential grand prize winners,Twenty (20) Tier Two winners, and One Hundred (100) Tier Three winners. Each random drawing will occur on or about the dates outlined below from among all eligible entrantswhose entries are received by the End Date of each drawing period as outlined below. All entries from each drawing period will be rolled over into all subsequent drawing periods.Entrants are eligible to win multiple prizes. Odds of winning depend upon the number of eligible entries received.

PRIZING: Entries submitted between: October 14, 2013 (at 9:00 AM PST) October 28, 2013 (at 9:00 PM PST) Winner selection on or about: October 28, 2013 One (1) grand prize winner

Entries submitted between: October 14, 2013 (at 9:00 AM PST) November 18, 2013 (at 9:00 PM PST) Winner selection on or about: November 18, 2013 One (1) grand prize winner

Entries submitted between: October 14, 2013 (at 9:00 AM PST) December 6, 2013 (at 9:00 PM PST) Winner selection on or about: December 6, 2013 One (1) grand prize winner

Entries submitted between: October 14, 2013 (at 9:00 AM PST) December 13, 2013 (at 9:00 PM PST) Winner selection on or about: December 13, 2013 One (1) grand prize winner Twenty (20) tier two winners One Hundred (100) tier three winners

WINNER NOTIFICATION: Potential winners will be notified via email and/or mail and may be required to complete and return an Affidavit of Eligibility, IRS W9 form, and Release of Liability/Publicity within ten (10) days of date of notification or an alternate winner may be selected in a random drawing from among all remaining eligible entries. If such documents arenot returned within the specified time period, prize or prize notification is returned as undeliverable, Sponsor is unable to contact potential winner or potential winner is not in compliancewith these Official Rules, prize will be forfeited and, at Sponsor's discretion, an alternate winner may be selected.

PRIZES: Four (4) Grand Prizes: $5,000.00 check. Approximate Retail Value ("ARV") is $5,000.00 each. Twenty (20) Tier Two Prizes: $100 Hallmark Gold Crown Store Gift Card. Approximate Retail Value ("ARV") is $100.00 each. One Hundred (100) Tier Three Prizes: Hallmark Gift Bundle. Approximate Retail Value ("ARV") is $50.00 each. Total ARV of all prizes: $27,000.00. Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as wellas any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor's sole discretion.

PRIVACY: When you enter the Sweepstakes, we collect personally identifying information about you, including your name, complete mailing address, and email address. Your informationwill not be sold or rented to third parties. Entrants must fully complete and submit all non-optional data requested on the entry form to be eligible. Incomplete entries are void. Entrants maybe given the option to receive commercial e-mails from Sponsor; however, such emails are optional. Eligibility to participate in the Sweepstakes is not dependent upon entrant's consent toreceive e-mails and such consent will not affect entrant's chances of winning. For more information about how Sponsor uses the information you provide, see Sponsor's privacy policy at http://www.hallmark.com/privacy/. IF YOU DO NOT WISH TO SHARE YOUR INFORMATION, PLEASE DO NOT ENTER THIS SWEEPSTAKES.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action; and exclusively by final and binding arbitration under the rulesof the American Arbitration Association and held at a AAA regional office in New York, NY; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings atsuch arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental or consequential damages including attorney's fees or any other damages, other than for entrant's actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and entrant further waives all rights to have damages multiplied or increased.

RELEASES: By participating in this Sweepstakes, entrants agree to release Sponsor, Meredith Corporation, SPOKES LABS, INC., Facebook, Inc., and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Sweepstakes and each of their respective parents, agents, affiliates, subsidiaries, advertising and promotion agencies, and prize suppliers, and each of their respective officers, directors, agents, representatives and employees, as well as each of their respective successors, representatives and assigns (collectively, the "Released Parties") from any and all actions, claims, injury, loss or damage arising in any manner, in whole or in part, directly or indirectly, from participation in this Sweepstakes and/or acceptance, use or misuse of the prizes.

OTHER: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, undelivered, garbled or misdirected entries or registrations; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prize[s], or in any Sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to entrants' or to any other person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Sponsor reserves the right, in its sole discretion to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of these Official Rules. Sponsor further reserves the right, in its sole discretion, to cancel, terminate or modify this Sweepstakes if the Sweepstakes is compromised by virus, technical corruption, non-authorized human intervention, or any other causes which, in the sole discretion of the Sponsor, corrupt or affect the administration, security, fairness, proper play or integrity of the Sweepstakes. In the event of cancellation or termination, Sponsor reserves the right to select the potential winners in a random drawing from among all eligible, non-suspect entries received prior to date of cancellation or termination. In the event of a dispute regarding online entry, entry will be deemed made by the authorized account holder of the e-mail account associated with the entry and he/she must comply with these Official Rules. The authorized account holder is the natural person who is assigned the e-mail address by the Internet Service Provider (ISP), on-line service provider, or other organization responsible for assigning email addresses. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH INDIVIDUAL AND RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS' FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

Except where prohibited by law, entry constitutes permission to use each entrant's name, hometown (city and state), voice, biographical information, likeness, photograph and any statements regarding this Sweepstakes in all media now known or hereafter discovered, for any purpose, including without limitation, in connection with, and to promote, market or advertise, the Sweepstakes, in whole or in part, without review, approval, credit or attribution, notification or payment from or to entrant or any person or entity, worldwide, in perpetuity, or on a winner's list,if applicable. Sweepstakes is subject to all applicable U. S. federal, state and local laws and regulations. Winners may be issued an IRS 1099 tax form in the amount of the prize retail valueas stated herein.

WINNER'S NAMES: For the names of the winners, available after January 1, 2014, send a separate, self-addressed, stamped envelope to Winner's Names, Hallmark Cards,Incorporated ATTN: Integrated Marketing, Hallmark Gold Crown Holiday Sweepstakes, 2501 McGee, PO Box 419580, MD 298, Kansas City, Missouri 64141-6580.